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Carpe VM Reel

Posted on 07.20.10

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Your Art Is Your Brand

Sacral Adornment is a fine handmade jewelry design house that was looking to elevate their brand beyond the exclusive circle of friends and family that had become regular customers. Craft fairs and consignment resellers would do for the early stages of this business but it would take a more sophisticated marketing effort to reach a wider audience. Carpe VM animated the Sacral Adornment catalog of still product shots and added some short video segments to create a fashion forward messaged video. The video serves many functions as it is viewable on the branded website and company held mobile devices. An alternate video was also created for retail video installations. This version mutes the voiced narration and increased the score track. [watch video]


DOB Alerts Is “On The Job”

DOB Alerts is a great new service that let's developers and their colleagues stay on top of issues reported to the New York City Department of Buildings by sending alerts to their cell phones. Like so many businesses run online their potential customers had some pretty basic questions, questions that the owner had to answer over and over again on the phone. Though these questions were appropriate at the very beginning of this sales cycle they were taking time and stretching human resources. DOB Alerts was in search of a way the people coming to his website could be both introduced to their service and given the basic outline to the way it works. Carpe VM created an animated video with fun characters that demonstrated in a clear and entertaining way how DOB Alerts does what it does. These characters also serve as very strong branding devices. Whenever someone sees "MIke The Foreman" or "Inez The Property Owner" (6 characters in all) they can associate any of these happy and interesting characters with DOB Alerts. This cartoon style of animation has a great effect because it can deliver important concepts in an illustrative and simplified way. 6.1.12 [watch video]

Gap Mastery Training Program Promo

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Serialized Camera Lessons

Are you an expert in your field, an authority on a popular technology, a powerful trend setter in a particular market or just an experienced journeyman looking to share that knowledge with a wider audience? Online video is the perfect solution to allow you to have your classroom door open around the clock. JP Pullos has been teaching digital photography for many years and wanted to offer his experience to new camera owners of the wildly popular Nikon D7000. By adapting his classroom plan to a series of videos he was able to provide all of that unique information to a new and unlimited web audience. And, based on the success of this first series, JP will be producing more video courses on a host of popular camera models. The modular design of the serialized course also keeps production costs low while allowing for virtually endless reconfigurations. That means with the ability to add new graphical information and video segments to his current video assets JP can go on creating serialized courses for many years to come. So if you've recently become the new owner of the Nikon D7000 click this link D7000 Video Manual to find out more. [watch video]

Floral Medical Arts Welcome Video

Floral Medical Arts had an all too common issue with their web presence. They had invested time and resources into their online presentation but there was no cohesion nor consistent message. They had no less than 4 websites running at once with different information and design on each. Floral Medical Arts had a "branding" issue. Visitors to their website didn't have the quick and ready access to the most important information they had to offer. After our initial consultations, Carpe VM established a full re-branding for the business and immediately applied the new identity to a concise and clear welcome video for the FMA website. Now anyone visiting the website can see Dr. John Rupolo, DC DACBN introduce himself as the Chief Health Coordinator of Floral Medical Arts and learn as he goes on to describe all of the sophisticated health services that his practice provides. [watch video]