DOB Alerts is a great new service that let's developers and their colleagues stay on top of issues reported to the New York City Department of Buildings by sending alerts to their cell phones. Like so many businesses run online their potential customers had some pretty basic questions, questions that the owner had to answer over and over again on the phone. Though these questions were appropriate at the very beginning of this sales cycle they were taking time and stretching human resources. DOB Alerts was in search of a way the people coming to his website could be both introduced to their service and given the basic outline to the way it works. Carpe VM created an animated video with fun characters that demonstrated in a clear and entertaining way how DOB Alerts does what it does. These characters also serve as very strong branding devices. Whenever someone sees "MIke The Foreman" or "Inez The Property Owner" (6 characters in all) they can associate any of these happy and interesting characters with DOB Alerts. This cartoon style of animation has a great effect because it can deliver important concepts in an illustrative and simplified way.
6.1.12 [watch video]