Video For Assisted Living Communities

Marketing For Assisted Living? Video Just Works

When researching which industries could benefit most by using video, Assisted Living Communities leapt out in front. The questions we asked colleagues, friends and finally ourselves made that answer self evident. What products or services are defined by interpersonal skills? Is it important for their customers to “meet” the people delivering those things? And finally, can a personalized video help create an emotional connection with the people looking for these products and/or services.

We observed that Assisted Living Facilities strive to communicate those things in most all of their materials. We at Carpe VM see video as a way to breathe life into the features and benefits those materials talk about. A video can be the difference that has these people chose your community over all others.

You’ve built your Assisted Living Facility, with all the elements that deliver the right experience for your residents. You’ve developed your website to announce your facility to the world through the internet and you’ve been getting decent traffic to it. But are you keeping them reading when you want them to be calling? Are you capturing visitor contact information and delivering a warm lead to their sales team. Success stories of using video to improve website effectiveness are increasing exponentially day by day. Your best competitors are doing it. Can you afford to wait to explore using video for yourself? Call us to find out how we bring your commitment, standards and caring right out in front of your website.

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Carpe VM is Interviewed On Marketing With Care

Marketing With Care is an internet radio show that covers marketing in the assisted living industry and talks with a leader in their field every episode.

Visit Marketing With Care Online at – www.MarketingWithCare.com

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Carpe VM Has Joined ESAAL

Carpe VM is committed to serving Assisted Living Communities and related businesses. That is why we want to share our excitement in becoming new members of The Empire State Association of Assisted Living (ESAAL). We were honored to participate in ESAAL’s 31st Annual 2010 Conference and Trade Show in Saratoga Springs as new members.

Find out more about this great organization – www.ESAAL.org

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ESAAL State Licensure Awareness Spot: “Unlicensed”

ESAAL had to get the word out to its membership and the general public the importance of State licensure when in search of Assisted Living accomodation. Carpe VM brought the board of ESAAL from concept through scripting and production to the finished product you see above. This collaborative effort represents the flexibility of client participation in the scale and messaging of their tailored marketing.

ESAAL provides details of its many initiatives in support of the Assisted Living Industry on their website – www.ESAAL.org