Adding video to email marketing boosts customers’ interaction by as much as 200-300% (Ogilvy Consulting)
Videos are 53 times more likely than text pages to appear on the first page of search results (Forrester Research)
Brands using online video have seen lifts of anywhere from 20-40% in terms of incremental buying with online video and rich media over other ad forms (Comscore)
Americans’ appetite for Web video continues to soar, nearly doubling since 2006, according to a report released by Pew Internet research in July.
Per yellowpages.com, consumers are using online video ads to help make purchasing decisions: